Chapter 8: Persuading Your Reader

A black and white image of a protest. Someone holds a sign saying 'justice now'
Photo by Isaiah Rustad on Unsplash

 

In this section you will:

  • Explore what persuasion looks in a business communication context.
  • Learn ways that people’s needs motivate them.
  • Apply the rhetorical triangle (ethos, pathos and logos) to persuasive situations.
  • Apply the Spectrum of Allies to persuasive strategies.

License

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Business Writing For Everyone by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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