Key Takeaways

Many new communicators want a cheatsheet of different best practices for different platforms. Unfortunately, this isn’t possible. Platforms change, new platforms emerge, and every organization will require a slightly different strategy. By applying the basics of communications, however, you’ll be able to make smart decisions that will help your organization achieve its goals.

Key Takeaways

  • Social media is a key piece of many businesses’ marketing, customer service and communication strategies.
  • Before you communicate on social media, use the CMAPP model to make sure that you are being effective.


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Business Writing For Everyone Copyright © 2021 by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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