Many new communicators want a cheatsheet of different best practices for different platforms. Unfortunately, this isn’t possible. Platforms change, new platforms emerge, and every organization will require a slightly different strategy. By applying the basics of communications, however, you’ll be able to make smart decisions that will help your organization achieve its goals.
- Social media is a key piece of many businesses’ marketing, customer service and communication strategies.
- Before you communicate on social media, use the CMAPP model to make sure that you are being effective.