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When you write, you should consider your audience’s needs. The more you understand about your audience, the easier it will be to write.
When you communicate, your message is encoded with your own Context of Production: all of the values, beliefs and assumptions that make up your worldview. Being aware of how your values and beliefs shape your communication will help you communicate more clearly.
When your audience receives your message, they will decode it based on their Context of Use. Being aware of what your audience believes and how they will use the message will help you make better choices.
Many new communicators want to start by creating a product, such as an email or Instagram account. By first considering your context, audience, purpose and message, however, you can make better choices about what product to create.