About This Book
Chapter 1: Exploring Your Reading and Writing Beliefs
What Do Experts Say About Reading and Writing?
How Do I Use This Book?
Why Doesn’t This Book Just Tell Me What To Do?
Activities For Further Reflection
Chapter 2: The Writing Process
Questions For Reflection
Brenda Knights Narrative
What is the Writing Process?
What Role Do Emotions Play in Writing?
Ways the Switch Up Your Writing Process
The Writing Process in the Workplace
Joe’s Writing Process
Test Your Knowledge
Chapter 3: Context, Audience, Purpose
Why Use Communication Models?
The Communication Process
Applying the Communication Process
Chapter 4: Style and Tone
Questions for Reflection
Why Pay Attention to Style and Tone
Sailing the 7 C’s
Practice What You Learned
What is Voice?
Chapter 5: Organizing Your Ideas
Organizing Your Ideas
Headings, Subheading and Lists
Writing Effective Paragraphs
Chapter 6: Writing Emails, Memos, Letters and Instant Messages
Meet The Genres
Writing Instant Messages
Chapter 7: Communicating Good, Neutral and Negative Messages
Delivering Good or Neutral News
Delivering Positive and Neutral Messages to Multiple Audiences
Bad News Messages
Delivering a Bad News Message
Breaking Bad News on Social Media
Chapter 8: Persuading Your Reader
Persuasion: It's Everywhere
Two Hierarchies of Needs
The Rhetorical Triangle: Ethos, Pathos and Logos
The Spectrum of Allies
Chapter 9: The Research Process
Why Use Sources
Asking Research Questions
Narrowing Your Focus
Types of Sources
Conducting Interviews and Surveys
Fantastic Sources and Where to Find Them
Making a Source Plan
What If You Can't Find Sources For Your Topic?
Chapter 10a: Citing Sources
Workplace vs. Academic Citation
What is Academic Integrity?
What is Citing?
How to Cite Sources
Creating In-Text Citations and References
Chapter 10b: Making An Argument Using Sources
Making an Argument
Chapter 11: Writing Reports
Audience Analysis in Reports
Types of Reports
Writing Formal Reports
Activities For Reflection
Chapter 12: Visual Communication Strategies
Audience Analysis in Document Design
Types of Graphics
Working With Graphics
Chapter 13: Oral Presentations
Importance of Oral Presentations
What's Public Speaking?
Public Speaking As Advocacy
Communication is Constitutive, Contextual and Cultural
Public Speaking Anxiety
Verbal Communication Strategies
Chapter 14: Revision and Remixing
Revising, Editing, Proofreading
What is Remixing?
Test Your Revision Skills
Chapter 15: Social Media Communication
Social Media Communication in the Workplace
Social Media Communication in Action: Special K Cereal
Chapter 16: Peer Review
Peer Review in the Workplace
Peer Review in Class
Chapter 17: Communicating For Employment
Audience Analysis and Algorithms
Audience Analysis: Customization is Key
Writing an Effective Resume
Writing an Effective Cover Letter
Chapter 18: Getting Along With Other People
Rituals of Conversation
Conflict in the Work Environment
Check Your Knowledge
Understanding Team Dynamics
To test your knowledge, let’s edit the email that Philip sent at the beginning of the chapter.
Business Writing For Everyone by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.