Your instructor may ask you to complete one or more of the following exercises.
- Choose an advertisement and write a short paragraph identifying ethos, pathos and logos in it.
- Write a paragraph connecting Brenda Knights’ narrative to the rest of the chapter or to your own experience.
- Choose three advertisements in three different genres: online ad, print ad, television ad (you can usually find these on Youtube if you don’t have a TV). Write a few paragraphs comparing on how these three ads use ethos, pathos and logos.
- Choose one of the following scenarios. Then, using the Spectrum of Allies, identify what wedge the person currently occupies, where you’d like to shift them to, and how you’ll get them there.
- You are tired of the cost of living in Vancouver and want to move to Calgary, but your partner likes to be active outdoors and doesn’t want to leave the Vancouver lifestyle.
- Your company has an outdated website that often receives complaints from customers. Unfortunately, the website was made by your coworker Ned. Ned thinks it’s a great website, and is very sensitive to criticism, but he is passionate about new technology and website design.
- Last week, a fire alarm rang in the middle of class and the class missed 45 minutes of instructional time. Because of this, you didn’t get to finish your peer review session. You want to ask your instructor to give you an extra week to work on your assignment so that you can finish the peer review process. This will inconvenience your instructor, but you believe that the class will create better work, which will cut down on their marking time.
This chapter contains material taken from Introduction to Professional Communications is (c) 2018 by Melissa Ashman and is licensed under a Creative Commons-Attribution-NonCommercial-ShareAlike 4.0 International license.
This chapter also contains material from Beautiful Trouble by Beautiful Trouble, various authors is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.