When you make a logo to represent your organization, there needs to be guidelines for how to use it properly so it is not represented wrongly. These guidelines refer to how the logo appears in the sense of color, font, spacing, and orientation.
Throughout the last few chapters, we spoke about the brand vision, logos, colours, and typography. Once all of those are decided it is important to put them all together in a single document to showcase these elements in a form of a style sheet. Another name for a style sheet is a brand guideline document.
This is usually in a .pdf format, below are two examples to display what has been covered within the branding section of this book.
Below are two examples that are seen throughout this book. Click the links to see them!
- Sample of NO HUNGER BC Style sheet & Branding Guidelines [PDF]
- The Style Sheet used for this IMC Guide online resource.
This page contains material taken from:
Create a Style Sheet. (2020). Retrieved 15 July 2020, from https://opentextbc.ca/selfpublishguide/chapter/style-sheet/.
Logo Usage Guidelines | Open Source Initiative. Opensource.org. (2020). Retrieved 13 July 2020,
A document that showcases how a brand's elements are to be used.