35 Style Sheets & Branding Guidelines


When you make a logo to represent your organization, there needs to be guidelines for how to use it properly so it is not represented wrongly. These guidelines refer to how the logo appears in the sense of color, font, spacing, and orientation.

Throughout the last few chapters, we spoke about the brand vision, logos, colours, and typography. Once all of those are decided it is important to put them all together in a single document to showcase these elements in a form of a style sheet. Another name for a style sheet is a brand guideline document.

This is usually in a .pdf format, below are two examples to display what has been covered within the branding section of this book.

Examples of Style Sheets

Below are two examples that are seen throughout this book. Click the links to see them!


This page contains material taken from:

Create a Style Sheet. (2020). Retrieved 15 July 2020, from

Logo Usage Guidelines | Open Source Initiative. (2020). Retrieved 13 July 2020,



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An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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