35 Style Sheets & Branding Guidelines

When you make a logo to represent your organization, there needs to be guidelines for how to use it properly so it is not represented wrongly. These guidelines refer to how the logo appears in the sense of color, font, spacing, and orientation.

Throughout the last few chapters, we spoke about the brand vision, logos, colours, and typography. Once all of those are decided it is important to put them all together in a single document to showcase these elements in a form of a style sheet. Another name for a style sheet is a brand guideline document.

This is usually in a .pdf format, below are two examples to display what has been covered within the branding section of this book.