53 Defining Content Calendar

A content calendar is a tool that helps organizations to plan the post contents for a specific time frame in the future. In a content calendar, we should determine what platforms to use, such as an organization’s website, or its social media platforms. Also, the content calendar should include diverse post topics, such as social events and the organization’s internal events as well as the detailed headlines and call-to-action for each topic.

Since content calendars are a tool to plan and manage the content created for a website, organizations and NPOs tend to use content calendars for organizing writers and sticking to deadlines.