Content Calendar

53 Defining Content Calendar

content calendar is a tool that helps organizations to plan the post contents for a specific time frame in the future. In a content calendar, we should determine what platforms to use, such as an organization’s website, or its social media platforms. Also, the content calendar should include diverse post topics, such as social events and the organization’s internal events as well as the detailed headlines and call-to-action for each topic.

Since content calendars are a tool to plan and manage the content created for a website, organizations and NPOs tend to use content calendars for organizing writers and sticking to deadlines.


This page contains material taken from:

Lasica, J. D. (2013, January 29). A messaging calendar is not a content calendar. Retrieved from



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An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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