Accessibility of this Textbook
The web version of this resource An Open Guide to Integrated Marketing Communications (IMC) has been designed to meet Web Content Accessibility Guidelines 2.0, level AA. In addition, it follows all guidelines in Appendix A: Checklist for Accessibility of the Accessibility Toolkit – 2nd Edition. It includes:
- Easy navigation. This resource has a linked table of contents and uses headings in each chapter to make navigation easy.
- Accessible videos. All videos in this resource have captions.
- Accessible images. All images in this resource that convey information have alternative text. Images that are decorative have empty alternative text.
- Accessible links. All links use descriptive link text.
| Element | Requirements | Pass? |
|---|---|---|
| Headings | Content is organized under headings and subheadings that are used sequentially. | Yes |
| Images | Images that convey information include alternative text descriptions. These descriptions are provided in the alt text field, in the surrounding text, or linked to as a long description. | Yes |
| Images | Images and text do not rely on colour to convey information. | Yes |
| Images | Images that are purely decorative or are already described in the surrounding text contain empty alternative text descriptions. (Descriptive text is unnecessary if the image doesn’t convey contextual content information.) | Yes |
| Tables | Tables include row and/or column headers that have the correct scope assigned. | Yes |
| Tables | Tables include a title or caption. | Yes |
| Tables | Tables do not have merged or split cells. | Yes |
| Tables | Tables have adequate cell padding. | Yes |
| Links | The link text describes the destination of the link. | Yes |
| Links | Links do not open new windows or tabs. If they do, a textual reference is included in the link text. | Yes |
| Links | Links to files include the file type in the link text. | Yes |
| Audio | All audio content includes a transcript that includes all speech content and relevant descriptions of non-speech audio and speaker names/headings where necessary. | n/a |
| Video | All videos include high-quality (i.e., not machine generated) captions of all speech content and relevant non-speech content. | No |
| Video | All videos with contextual visuals (graphs, charts, etc.) are described audibly in the video. | Yes |
| H5P | All H5P activities have been tested for accessibility by the H5P team and have passed their testing. | Yes |
| H5P | All H5P activities that include images, videos, and/or audio content meet the accessibility requirements for those media types. | Yes |
| Formulas | Formulas have been created using LaTeX and are rendered with MathJax. | n/a |
| Formulas | If LaTeX is not an option, formulas are images with alternative text descriptions. | n/a |
| Font | Font size is 12 point or higher for body text. | Yes |
| Font | Font size is 9 point for footnotes or endnotes. | Yes |
| Font | Font size can be zoomed to 200% in the webbook or eBook formats. | Yes |
Known Accessibility Issues and Areas for Improvement
The following videos only have automatically generated captions and may not be fully accessible for people who need accurate captions to understand the content:
- “Measuring Along the Ladder of Engagement Grist” in the Applying the Engagement Ladder Theory chapter.
- “Planning Your Marketing Timeline” in the Timeline chapter.
This statement was last updated on July 14, 2023.
The Accessibility Checklist table was adapted from one originally created by the Rebus Community and shared under a CC BY 4.0 licence.
