The following section covers Audience Analysis and Segmentation and how these can help your campaigns target specific groups of individuals efficiently and effectively. After reading this section you will be able to complete the following objectives.
The topics that this section will go over include:
- Know the difference between Audience Analysis and Audience Segmentation
- Define the meaning of “Audience Analysis” and why it is important
- Learn how to analyze an audience through research and list the examples
- Define each segmentation type listed within this section
- Know different forms of marketing research