Integrated Marketing Plan
Section Breakdown
Marketers rely on integrated marketing communication (IMC) to effectively launch successful marketing campaigns. There’s no better place to start than with a well-thought-out IMC plan to meet their marketing goals. This chapter will break down the sections of a comprehensive IMC plan, guiding how to create a plan that fits specific objectives, and includes a sample IMC plan at the end.
The topics that this section will go over include:
- Understand the importance of crafting an IMC plan
- Comprehend the components of a comprehensive IMC plan
- Apply practical tips to be able to build an IMC plan
