Test Your Knowledge

Identify The Difference Between a Vendor and Supplier

  1. Between vendors and suppliers – which directly deals with items in bulk rather than selling a few products over time?
    • Supplier
    • Vendor
  2. True or false – vendors have an indirect relationship with the manufacturer
    • True
    • False
  3. Between vendors and suppliers – which has a B2B market relationship (meaning it links one business to another)?
    • Vendor
    • Supplier
  4. Between vendors and suppliers – input the word that fits each of the following statements:
    • A  is the first entity that takes products to retailers.
    • A  is the last entity that sells the product to the customer.
  1. True or false – vendors provide products and/or services that can be easily mimicked
    1. True
    2. False


  1. Supplier
  2. True
  3. Supplier
  4. Suppler, Vendor
  5. False


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An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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