Book Title: An Open Guide to IMC

Subtitle: The Open Guide to IMC is a free resource for educators, activists, advocacy groups, and social justice leaders committed to driving change.

Author: Andrea Niosi

Cover image for An Open Guide to IMC

Book Description: This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

This Open Guide to Integrated Marketing Communications has been created by 34 Marketing and Graphic Design Students studying at Kwantlen Polytechnic University. It was co-created with their Instructor, Andrea Niosi, and it reflects the creativity, passion, and commitment these amazing learners have to the Sustainable Development Goals and Open Education.

Author

Andrea Niosi

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to IMC by KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management

Metadata

Title
An Open Guide to IMC
Author
Andrea Niosi
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to IMC by KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Cover photo credits: Photo by Markus Spiske on Unsplash

Primary Subject
Sales and marketing management
Additional Subject(s)
Online marketing, Non-profitmaking organizations, Sales and marketing