Book Title: An Open Guide to Integrated Marketing Communications (IMC)

Subtitle: The how-to guide for building marketing campaigns for non-profits, activists, and advocates

Authors: Andrea Niosi and KPU Marketing 4201 Class of Summer 2020

Book Description: The Open Guide to Integrated Marketing Communications is an OER that was written and edited by KPU students in 2020. It covers a range of topics related to designing and launching integrated marketing campaigns, such as research, audience segmentation, creative briefs, content calendars, and more. The authors have also included reusable materials and templates to support the marketing and communications efforts of those organizations with the smallest of budgets and most limited resources, namely not-for-profit organizations, NGO’s, charities, advocacy groups, and climate & social activists. The Open Guide to IMC is centred around the United Nations' 17 Sustainable Development Goals and created as an inclusive, equitable, and accessible resource to support quality education.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

The Open Guide to Integrated Marketing Communications is an OER that was written and edited by KPU students in 2020. It covers a range of topics related to designing and launching integrated marketing campaigns, such as research, audience segmentation, creative briefs, content calendars, and more. The authors have also included reusable materials and templates to support the marketing and communications efforts of those organizations with the smallest of budgets and most limited resources, namely not-for-profit organizations, NGO’s, charities, advocacy groups, and climate & social activists. The Open Guide to IMC is centred around the United Nations’ 17 Sustainable Development Goals and created as an inclusive, equitable, and accessible resource to support quality education.

Authors

Andrea Niosi and KPU Marketing 4201 Class of Summer 2020

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management

Metadata

Title
An Open Guide to Integrated Marketing Communications (IMC)
Authors
Andrea Niosi and KPU Marketing 4201 Class of Summer 2020
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

© 2020 KPU Marketing 4201 Class of Summer 2020

The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing it is for non-commercial purposes, any adapted content retains the same licence, and the authors are attributed as follows:

An Open Guide to Integrated Marketing Communications by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a CC BY-NC-SA 4.0 licence.

If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:

Download for free from https://kpu.pressbooks.pub/openimc/

Sample APA-style citation (7th Edition):

Niosi, A. & KPU Marketing 4201 Class of Summer 2020. (2020). An open guide to integrated marketing communications. https://kpu.pressbooks.pub/openimc/

Cover image attribution:

Primary Subject
Sales and marketing management
Additional Subject(s)
Online marketing / Social media marketing, Non-profitmaking organizations, Sales and marketing
Institution
Kwantlen Polytechnic University