Book Title: An Open Guide to IMC
Subtitle: The Open Guide to IMC is a free resource for educators, activists, advocacy groups, and social justice leaders committed to driving change.
Book Description: This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.
This Open Guide to Integrated Marketing Communications has been created by 34 Marketing and Graphic Design Students studying at Kwantlen Polytechnic University. It was co-created with their Instructor, Andrea Niosi, and it reflects the creativity, passion, and commitment these amazing learners have to the Sustainable Development Goals and Open Education.
An Open Guide to IMC by KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Sales and marketing management