Marketing

Section Breakdown

Once you’ve given your organization an identity, this section will help you get your organization out to the public with tools for content creation and curation. There are a number of things to consider before you can start posting to your organization’s social media platforms.

The topics that this section will go over include:

  • Understanding the elements of a website
  • How to market using Social Platforms
  • Creating accessible marketing materials to reach everyone
  • How to use marketing tools to push and promote your organization
  • Tips and Tools for advertising and marketing
  • Information on other elements that would be useful to your brand

License

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An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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