Strategic Insights

Section Breakdown

This section defines how non-profit organizations can apply primary and secondary research to develop key strategic insights regarding audience behaviour and preferences.

The topics that this section will go over include:

  • The definition of “Strategic Insights” and why it is important to an NPO
  • How to transform research and resource into key insights
  • How to effectively manage insights

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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