Integrated Primary & Secondary Research
“Learning is not an accumulation of knowledge, but rather one thing only: understanding.”
-Donna Jo Napoli
Section Breakdown
In this section, you will learn about primary research and secondary research portraying the ways in which organizations utilize this information to increase their understanding of what the public may need.
The topics that this section will go over include:
- Define the meaning of Primary and Secondary research
- Identify the pros and cons of Primary and Secondary research
- Learn the major techniques for Primary Research
- Understand the types of Secondary Research Data
- Learn how an NPO conducts their research process
