The Engagement Ladder Theory

Section Breakdown

In this section, you will learn what an Engagement Ladder is and how this tool can be used by NPOs to turn passive audience members into involved supporters.

The topics that this section will go over include:

  • Definition of an Engagement Ladder
  • How to create an engagement snapshot
  • How to implement the Engagement Ladder Theory to grow support
  • Case study example of how this theory has been used

License

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An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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