Spectrum of Allies

Section Breakdown

In this section, you will learn about the Spectrum of Allies and how this tool can be applied to categorize and improve the understanding of key players in a given situation. It will also demonstrate the potential actions an NPO can take in order to garner support against the opposition.

The topics that this section will go over include:

  • Defining and categorizing key players in a given situation
  • Utilizing the Spectrum of Allies to make decisions
  • Case study examples of how the Spectrum of Allies can be applied and implemented

License

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An Open Guide to Integrated Marketing Communications (IMC) Copyright © 2023 by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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