Personas

Section Breakdown

In this section, we will learn about personas and their importance to businesses; but more specifically to nonprofit organizations. We will learn how an organization can improve its content and overall marketing campaign once they identify personas.

The topics that this section will go over include:

  • Definition of a persona
  • Identify how to research and create a persona
  • Importance of creating personas
  • Discover helpful tools

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to Integrated Marketing Communications (IMC) Copyright © 2023 by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book