IMC Guide in Action
Section Breakdown
This section will walk through the process of creating an IMC Guide for a deeper understanding, Surrey Breakfast Club (SBC) is a fictitious NPO created as an example for this IMC guide.
The topics that this section will go over include:
- How to implement an IMC Guide
- Understand how to make Objectives, Strategies and Tactics
- Find your Target Audience, and how to reach them
- Understand the use of a timeline and budget
