Personas
22 Persona Examples
Examples of online personas to target, found on Socialbrite.com, are key influencers, engagers, multichannel consumers, and standard consumers. Key influencers are those that are actively listening and want to help spread the message of nonprofit organizations. Engagers are those that will share their opinion and views on the marketer’s cause. Multichannel consumers can be reached online and offline to help marketers cause. Lastly, the standard consumer will help the marketer’s cause if they have a personal connection or feel strongly about it. The marketer’s goal should be to reach the key influencers.
Key Influencers (The Loud Minority)
- They’re all ears. Provide them compelling, bite-size content that’s easy to distribute. Give ’em early access to info and announcements.
- Natural recruiters. They can help get the word out about fundraising, advocacy and volunteering.
- Citizen journalists. They help determine public discussions on social networks.
- Massive reach. Their posts are widely read and shared by more people than posts generated by any other group.
Engagers (An Army of Messengers)
- Broadcasters. They generate posts to their healthy social networks.
- BFFs. They are strong influencers of people they know personally.
- Scout’s honour: They’ve earned the trust of their massive social groups.
- Opinionated! Get them to share their thoughts on your cause.
- Informers. They share information with their social networks.
Multichannel Consumers (Social Connoisseurs)
- Offline too! Reach them at offline touch points and invite them to participate in online social media.
- Friendlies. They influence to some extend via normal friend-to-friend engagement.
- Takin’ it easy. Due to their level of activity, their sphere of influence is not a dominant part of their persona.
Standard Consumers (Quiet-ish Majority)
- Do I know you? Almost exclusively get social content from friends and family members.
- Solo-cial. They’ll either use Twitter or Facebook, but not both!
Attribution
This page contains material taken from:
Haydon, J., & Says, S. (2012, September 14). 4 kinds of online personas your nonprofit needs to deal with. Retrieved from https://www.socialbrite.org/2012/07/16/4-kinds-of-online-personas-your-nonprofit-needs-to-deal-with/