Branding

Section Breakdown

In this section you will learn about the importance of establishing a brand and all of the elements needed to create a successful brand.

The topics that this section will go over include:

  • Understand the importance of a mission statement
  • Learn the important parts of a visual identity
  • How to implement a brand identity and personality
  • Understand all the elements that come together to make a brand

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

An Open Guide to Integrated Marketing Communications (IMC) Copyright © by Andrea Niosi and KPU Marketing 4201 Class of Summer 2020 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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