Book Title: Introduction to Consumer Behaviour Ancillary Resources

Author: Andrea Niosi

Book Description: A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Source

This book is a cloned version of Introduction to Consumer Behaviour by Andrea Niosi, published using Pressbooks under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.

Author

Andrea Niosi

Subject

Sales and marketing management

Metadata

Title
Introduction to Consumer Behaviour Ancillary Resources
Author
Andrea Niosi
License

Book cover photo by Blaz Erzetic on Unsplash

Primary Subject
Sales and marketing management
Publisher
BCcampus
Publication Date
June 25, 2021