The first step to success in a major academic project is understanding what you need to do.  This section of your workbook includes the instructions for your project, tools for understanding the task well, and tips for success.

It may seem tempting to skip this section and begin working on the project tasks.  This can be a risky strategy — many students find they work hard on a project, only to find that they haven’t satisfied the assignment requirements.

By investing time into understanding the tasks ahead of you, you will be prepared to create an effective plan and to meet the learning objectives of your project.

Let’s begin.


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Marketing Plan Project Workbook Copyright © 2019 by Pamela Ip and Christina Page is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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