7 Task 4: Brainstorm Business Ideas
Learning Objectives
By the end of this task, you will have:
- Reviewed a model of how to brainstorm search terms
- Generated ideas for your company and product
In marketing, brainstorming is a key part of the process of generating creative and workable ideas. In this project, you will need to brainstorm two areas:
- Generate ideas for your company and product.
- Brainstorm search terms for your research.
Brainstorm key course concepts and make a mind map
Mind mapping which is also called “clustering ideas”, is a way of collecting ideas around a particular topic and defining connections. In the assignment process, you use mind mapping to brainstorm ideas, and to determine how these ideas are related.[1].
Below you will find an example of a mind map. You can use a mind map to generate ideas for your company and product. Later, you can use a mind map to brainstorm search terms for your project.
Try it!
Use the model above to brainstorm using a mind map. What potential products/business ideas can you generate? Choose the strongest idea to move forward in your project.
- Buzan, T. (n.d.). What is a mind map? Retrieved from http://www.tonybuzan.com/about/mind-mapping/ ↵
