10 Task 7: Perform an STP Analysis

Learning Objectives

By the end of this task, you will be able to:

  • Perform an STP analysis
  • Use your research to identify market segments

CONTENT ON STP ANALYSIS HERE

Stats Canada research

Demographic research

Primary research

License

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Marketing Plan Project Workbook Copyright © 2019 by Pamela Ip and Christina Page is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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