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Introduction
1. Assignment Guidelines
2. Rubric
3. How to Be Successful
4. Task 1: Analyze the Assignment
5. Task 2: Develop a Group Charter
6. Task 3: Plan Your Project
7. Task 4: Brainstorm Business Ideas
8. Task 5: Analyze and Research the Marketing Environment
9. Task 6: Integrate and Cite Information from Research
10. Task 7: Perform an STP Analysis
11. Task 8: Integrate the Marketing Mix to Create a Strategy
12. Task 9: Draft Your Report and Appendices
13. Task 10: Write an Executive Summary
14. Task 11: Format and Polish Your Report
15. Task 12: Prepare Your Presentation
Appendix
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Marketing Plan Project Workbook Copyright © 2019 by Pamela Ip and Christina Page is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.