- Atmospherics
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a situational factor/influence on consumer decision making. It is the sum total of all physical aspects in a retail environment that the retailer controls and should monitor to create a pleasing shopping experience for customers.
- Attitude
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the long-lasting evaluation (positive or negative) that we have towards people and things.
- Attitudes
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how we feel towards a certain behaviour.
- Brand Communities
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represented by people who are “passionate and enthusiastic consumers who are bonded together by their interest in a brand or product.
- Brand Image
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a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service, or company providing them.
- Brand Loyalty
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a consumer’s commitment to repurchase a particular brand despite having other options available to them.
- Classical Conditioning
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a learning theory developed by Ivan Pavlov that is a type of learning done without us knowing.
- Cognitive Dissonance
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when one's actions and beliefs conflict with one another.
- Conscientious Consumer
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someone who acts with a heightened sense of awareness, care, and sensitivity in their purchasing decisions.
- Conscientious Consumerism
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when consumers … act with a heightened sense of awareness, care, and sensitivity in their purchasing decisions.
- Consumer Hyperchoice
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dilemmas that consumers face when they are making purchasing decisions that involve an excess amount of choice making it difficult or nearly impossible for consumers.
- Crowding
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when there are many individuals in a given area which can either encourage or discourage shopping.
- Disposable Income
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the amount of money we have leftover to invest, save, or spend, after paying personal income taxes.
- Disposable Products
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products that get discarded immediately after use.
- Disposal
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the process of discarding (getting rid of) something we no longer need or want.
- Evoked Set
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a small set of "go-to" brands that consumers will consider as they evaluate the alternatives available to them before making a purchasing decision.
- Extrinsic Motivation
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comes from outside forces like rewards or punishments (e.g., getting paid)
- Goal
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a cognitive representation of the desired state, or, in other words, our mental idea of how we'd like things to turn out.
- Green Marketing
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emphasizes how products and services are environmentally responsible.
- Hedonic Needs
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luxury purchases for pleasure.
- Hedonic Shopping
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where customers experience enjoyment, excitement, captivation, and escapism from everyday life.
- Heuristics
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concept used to describe mental shortcuts.
- Hype
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when a product has major value within the public's eyes through high publicity and promotion.
- Inept Set
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the products which the consumer considers as a definite outsider.
- Inert Set
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the set of brands that a consumer has no opinion about, neither good nor bad.
- Instrumental Conditioning
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the use of either punishments or reinforcements to make the behavior occur less or more.
- Intrinsic Motivation
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where you find joy or satisfaction in doing something because you want to do it for its own sake.
- Lateral Cycling
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a more sustainable act of disposal than just throwing something away.
- Lifestyle
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refers to our attitudes, interests, and opinions.
- Motivational Conflicts
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occur when people experience two goals that are incompatible with each other.
- Need
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a basic essential necessity whereas a want is referred to as something you wish to have or fulfill.
- Non-conformists
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people who fail to abide the by the laws and social norms recognized by most people.
- Observational Learning
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a type of learning that occurs when people observe behaviour, responses, and actions of others.
- Perceived Behavioural Control
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the degree to which can execute a certain action.
- Perceptual Vigilance
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a consumer’s ability to pay more attention to visual and audio advertisements pertaining to items that are relevant to them.
- Post-purchase Dissonance
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the term used to describe the unsettling feeling we have after a regrettable purchase has been made.
- Prevention Orientation
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a self-regulatory focus on goals related to safety, responsibility, and security in order to avoid dangers.
- Recycling
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process of turning waste into another form of new and reusable materials.
- Rituals
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a pattern of behaviour that is often in a fixed-sequence and repeated regularly and gives added meaning and significance to a particular culture.
- Schemas
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describe how a maturing and more compound self-concept becomes organized into different categories of the self.
- Self-actualization
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the tendency to problem solve and be creative in order to develop their innate potential to the fullest possible extent.
- Self-concept
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how one thinks about a group of beliefs, capabilities, ideals, and aims that makeup of our own self schemas.
- Sensory marketing
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getting consumers involved in one or more of their senses by touching, feeling, smelling hearing, tasting, and hearing.
- Sensory Systems
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humans using their senses which are seeing, smelling, touching and hearing in order to make sense of the objects around them.
- Social Norms
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refers to the actions that we partake in during our everyday lives that are viewed as acceptable within society. They generalize the accepted way of thinking, feeling, and behaving in a way that our groups support.
- Star Power
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when celebrities have [an effect] on our consumer decision making.
- Subjective Norms
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the degree of social pressure an individual feels regarding the performance or non-performance of a specific behaviour.
- Utilitarian Needs
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needs that are practical and everyday uses.
- Want
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something that is desired, but not truly necessary.