3 Website Success & Traffic Sources

There are 3 main ways to determine and measure a website’s success. We first look at how much web traffic it receives and where that traffic comes from. Then we examine its conversion activities. And last, we determine how much revenue it has generated, for example with online retail sites.

Web traffic typically comes from the following sources:

Examples of different kinds of web traffic

Direct Traffic

Screenshot example of direct traffic: typing a URL into the search bar

Paid Referral Traffic

screenshot image pointing to examples of paid referral traffic on a website

screenshot image of paid referral ads

Screenshot example of paid referral traffic through affiliates

Unpaid Search Traffic

screenshot example of unpaid referral traffic also known as SEO

Paid Search Traffic

screenshot example of paid referral traffic also known as paid search advertising

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Digital Strategy for Entrepreneurs (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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