2 AIDA

AIDA is an acronym marketers use to help them develop effective communication strategies and connect with customers in a way that better responds to their needs and desires. Credited to the American advertising and sales pioneer, Elias St. Elmo Lewis, the model originally applied mainly to advertising. AIDA describes a common list of events that occur when a consumer views an advertisement or other marketing communication.

An expanded explanation of the AIDA Model and how each component can be aligned with a digital marketing strategy.
The AIDA Model demonstrates how digital marketing tools and strategies are used to generate awareness, create interest, foster desire, and inspire action by online user.

AIDA & Goal Setting

AIDA applied to a marketing campaign could following this approach:

The system helps guide marketers to refine their objectives and clarify what they want to accomplish with a target segment. As campaign objectives become clearer, marketers gain insight into ways of refining their marketing messages and deciding which tools they can use to deliver these messages effectively.

Image Attributions

  • The image “Using the AIDS Model in Digital Marketing” is by Niosi, A. (2021) which is adapted from The AIDA Model, by   Boundless Marketing and is licensed CC BY-SA.

Text Attributions

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Digital Strategy for Entrepreneurs (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book