19 Learning Objectives

Learning Objectives

This chapter should better prepare you to do the following:

  1. Develop a framework for creating a paid search campaign
  2. Identify and describe the key features of a paid ad and a campaign
  3. List the metrics used to analyze paid search performance
  4. Perform paid search calculations and analyze their outcomes

 

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Digital Strategy for Entrepreneurs (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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