25 Learning Objectives

Learning Objectives

This chapter should better prepare you to do the following:

  1. Name and describe the critical features in a social media marketing plan
  2. Create a content plan for a web or social media platform
  3. Explain the connection between objectives, audience, content, and metrics
  4. Identify ways to analyze social media data
  5. Explain how social media data analysis can drive accurate decision making

 

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Digital Strategy for Entrepreneurs (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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