13 Learning Objectives

Learning Objectives

This chapter should better prepare you to do the following:

  1. Explain how organic listings are ranked in the SERP
  2. Identify the key features behind “Relevance” and “Quality”
  3. Name and identify those components that most influence CTR from the SERP
  4. List various ways an organic listing can get banned by a search engine

 

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Digital Strategy for Entrepreneurs (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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