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9 Learning Objectives

Learning Objectives

This chapter should better prepare you to do the following:

  1. Explain the purpose behind Website Analytics
  2. Calculate number of conversions and conversion rates (CVR) using the conversion funnel
  3. Identify key metrics used in online retail analytics

 

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Digital Strategy for Entrepreneurs (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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