2 AIDA
AIDA is an acronym marketers use to help them develop effective communication strategies and connect with customers in a way that better responds to their needs and desires. Credited to the American advertising and sales pioneer, Elias St. Elmo Lewis, the model originally applied mainly to advertising. AIDA describes a common list of events that occur when a consumer views an advertisement or other marketing communication.
AIDA & Goal Setting
AIDA applied to a marketing campaign could following this approach:
The system helps guide marketers to refine their objectives and clarify what they want to accomplish with a target segment. As campaign objectives become clearer, marketers gain insight into ways of refining their marketing messages and deciding which tools they can use to deliver these messages effectively.
Image Attributions
- The image “Using the AIDS Model in Digital Marketing” is by Niosi, A. (2021) which is adapted from The AIDA Model, by Boundless Marketing and is licensed CC BY-SA.
Text Attributions
- The opening paragraph and the “Using the IDA Model in Digital Marketing” content are adapted from, The AIDA Model. From Boundless Marketing. License: CC BY-SA.
- The section under “AIDA and Goal Setting” is adapted from Determining IMC Objectives and Approach. Provided by: Lumen Learning. License: CC BY-SA.
