Introduction
About this Edition
Consumer Behaviour at a glance
I. Perception
1. Key Terms and Concepts
2. Sensory Systems
3. The Perceptual Process
4. Positioning
5. Chapter Wrap Up
6. Chapter Reflections
II. Learning Theories
7. Key Terms and Concepts
8. Behavioural Learning Theories
9. Cognitive Learning Theories
10. Memory and Retrieval
11. Memory Failure and Fault Lines
12. Chapter Wrap Up
13. Chapter Reflections
III. Consumer Motivation and Involvement
14. Key Terms and Concepts
15. Needs, Wants, and Goals
16. Motivational Theories and Models
17. Involvement Levels
18. Chapter Wrap Up
19. Chapter Reflections
IV. Personality, Lifestyle, and The Self
20. Key Terms and Concepts
21. Personality and Personality Traits
22. Theories on Personality
23. Self and Identity
24. Lifestyle and Psychographics
25. Branding
26. Chapter Wrap Up
27. Chapter Reflections
V. Attitudes and Attitude Change
28. Key Terms and Concepts
29. Understanding Attitudes
30. Changing Attitudes
31. Chapter Wrap Up
32. Chapter Reflections
VI. Individual Decision Making and Influence
33. Key Terms and Concepts
34. Consumer Decision Making Process
35. Demographic Influences on Consumer Decision Making
36. Social Influences on Consumer Decision Making
37. Chapter Wrap Up
38. Chapter Reflections
VII. Culture and Subcultures
39. Key Terms and Concepts
40. Culture Explained
41. Culture and Marketing
42. Gender and Culture
43. Subcultures
44. Chapter Wrap Up
45. Chapter Reflections
VIII. Sustainable Production, Consumption, and Disposal
46. Key Terms and Concepts
47. Sustainable Consumption, Production, and Disposal
48. Conscientious Consumption
49. Chapter Wrap Up
50. Chapter Reflections
IX. Additional Readings
51. Erasure of Indigenous knowledge and its impact on culture
52. Reflective Questions: Erasure of Indigenous knowledge and its impact on culture
53. Are We and Our bodies Under Advertising's Control?
54. Reflective Questions: Are We and Our Bodies Under Advertising's Control?
55. The Shoes That Broke The Internet
56. Reflective Questions: The Shoes That Broke The Internet
57. Hypocrisy and the Seal Hunt
58. Reflective Questions: Hypocrisy and the Seal Hunt
59. The Sneakerheads Subculture
60. Reflective Questions: The Sneakerheads Subculture
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
Appendix G
Appendix H
Glossary
Culture and Subcultures
Introduction to Consumer Behaviour by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.