24 Can You Tell? Goodwill vs. Disguised Promotion
Suggested Course Level
Lower level undergraduate.
- Students will identify the differences between an authentic goodwill message or a promotional message.
- Goodwill messages handout
- Conduct a brief lesson on what defines a goodwill message, including their intent and general components.
- Then, position students in small groups (five is ideal).
- Provide each student with a copy of the goodwill vs. disguised promotion handout (its important for each student to have a copy – not just one per group – so they can each take notes).
- Ask students to review the scenarios on their own and to determine if each is either a goodwill message or a disguised promotion.
- They should then share their responses with each other in their group and ultimately come up with general consensus for each scenario.
Debrief Questions / Activities
- Once each group has completed the activity, host a discussion with the class to determine if each group responded similarly or differently, and why.
- Ask about what specific factors contributed to group members making their decisions and refer back to the components that define a goodwill message to verify that those qualities are indicative (or not) within the examples provided.
- This activity can also be done online. In your LMS, create a different discussion forum for each scenario that is presented. Divide the class into groups and ask each group to address one scenario. Then, have one representative from the group post a summary of the group’s individual choice in a central discussion forum that addresses all presented scenarios.
Additional Resources / Supplementary Resources
Tags: goodwill messages, persuasive messages, disguised promotion messages, discussion, hands-on, small group