This book is adapted from Principles of Marketing by University of Minnesota Libraries Publishing.

This work is licenced under a CC-BY-NC-SA licence.

You are free to:

• Share — copy and redistribute the material in any medium or format
• Adapt — remix, transform, and build upon the material for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the licence terms.

Under the following terms:

• Attribution — You must give appropriate credit, provide a link to the licence, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
• NonCommercial — You may not use the material for commercial purposes.
• ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same licence as the original.

No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the licence permits.

Image Use

• The cover image used in this book is © Kwantlen Polytechnic University and All Rights Reserved. If this book is being adapted, it must have a different cover.
• Several images are used under the Pixabay License
  • Secretary Desk Sales Office
  • An old woman smiling
• Several images are used under the Pexels License
  • Assorted Variety of Fruits
  • Photograph of a Woman Looking at Crockery
  • Man Standing Beside Man Holding Gray Club
  • Coca Cola Zero Bottle on White Surface
  • Woman Sitting on Beige Floor Tile
  • Men Working in a Warehouse
  • Starbucks Mug Full of Coffee Beans
  • Fidget Spinner