For Instructors: Teaching Resources

Here are some resources you may find helpful when using this resource in the classroom.

If you adopt this textbook, please let us know by filling out the BCcampus Open Textbook Adoption Form.

Ancillary Resources

A test bank for Principles of Marketing is available through BCcampus. Instructors can request access to the test bank on the BCcampus website.

Thanks to BCcampus for creating this test bank.

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Introduction to Marketing Copyright © 2024 by Pamela Ip is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book