For OERs to be truly open, they must be accessible. In the same way that a free resource does not mean the resource is open, a resource is not open just because it is available. When OER projects are accessible, they become more:

• inclusive, accounting for different methods, mediums, and modes of engaging with the content
• sustainable, delivering content when tools and technologies break down
• sharable, expanding reach and impact

Accessibility features of the web version of this resource

The web version of Introduction to Marketing has been designed with accessibility in mind by incorporating the following features:

• It has been optimized for people who use screen-reader technology.
  • all content can be navigated using a keyboard
  • links, headings, and tables are formatted to work with screen readers
  • images have alt tags
• Information is not conveyed by colour alone.
• There is an option to increase the font size (see the tab on the top right of the screen).

The web version of this resource follows all guidelines in the BCcampus Checklist for Accessibility.

Other file formats available

In addition to the web version, this book is available in a number of file formats including PDF, EPUB (for eReaders), MOBI (for Kindles), and various editable files. Here is a link to where you can download this book in another file format. Look for the “Download this book” drop-down menu on the landing page to select the file type you want. This book links to a number of external websites.

Known accessibility issues and areas for improvement

While we strive to ensure that this resource is as accessible and usable as possible, we might not always get it right. Any issues we identify will be listed below. There are currently no known issues.

This statement was last updated on August 23, 2023. 

Adapted from the Accessibility Toolkit – 2nd Edition by BCcampus, licenced under CC-BY.