Chapter 11: Ethics & Social Responsibility
11.4 Discussion Questions and Activities
Review and Reflect
- What are some other ways that companies can ensure marketing ethics without government regulation?
- Discuss the tension marketers might feel when describing their product. Do they underpromise and overdeliver? Or do they promise the moon to get sales?
- Does modern society have too much advertising? How could we control it? Can you suggest any specific mechanisms or regulations that should be implemented?
Activities
- Identify one example of CSR that benefits stakeholders. Now identify one other example that may deceive stakeholders. Notice what makes each action helpful or harmful.
- Brainstorm some ads which you think are problematic. What makes them as such? How could they be improved?
