For Students: How to Use This Book
If you are unfamiliar with the Pressbooks platform, here is how to get the most out of this webbook.
Available Formats
This textbook is available in the following formats:
- Online webbook. You can read this textbook online on a computer or mobile device in one of the following browsers: Chrome, Firefox, Edge, and Safari.
- PDF. You can download this book as a PDF to read on a computer (Digital PDF) or print it out (Print PDF).
- Mobile. If you want to read this textbook on your phone or tablet, you can use the EPUB (eReader) or MOBI (Kindle) files.
- HTML. An HTML file can be opened in a browser. It has very little style so it doesn’t look very nice, but some people might find it useful.
You can access the online webbook and download any of the formats for free here: https://kpu.pressbooks.pub/introductiontomarketing/. To download the book in a different format, look for the “Download this book” drop-down menu and select the file type you want.
The following table outlines how you can use the different formats:
| Format | Internet required? | Device | Required apps | Accessibility Features | Screen reader compatible |
|---|---|---|---|---|---|
| Online webbook | Yes | Computer, tablet, phone | An Internet browser (Chrome, Firefox, Edge, or Safari) | WCAG 2.0 AA compliant, option to enlarge text, and compatible with browser text-to-speech tools | Yes |
| No | Computer, print copy | Adobe Reader (for reading on a computer) or a printer | Ability to highlight and annotate the text. If reading on the computer, you can zoom in. | Unsure | |
| EPUB and MOBI | No | Computer, tablet, phone | Kindle app (MOBI) or eReader app (EPUB) | Option to enlarge text, change font style, size, and colour. | Unsure |
| HTML | No | Computer, tablet, phone | An Internet browser (Chrome, Firefox, Edge, or Safari) | WCAG 2.0 AA compliant and compatible with browser text-to-speech tools. | Yes |
Tips for Using This Textbook
- Search the textbook.
- If using the online webbook, you can use the search bar in the top right corner to search the entire book for a key word or phrase. To search a specific chapter, open that chapter and use your browser’s search feature by hitting [Cntr] + [f] on your keyboard if using a Windows computer or [Command] + [f] if using a Mac computer.
- The [Cntr] + [f] and [Command] + [f] keys will also allow you to search PDF, HTML, EPUB, and MOBI files if you are reading them on a computer.
- If using an eBook app to read this textbook, the app should have a built-in search tool.
- Navigate the textbook.
- This textbook has a table of contents to help you navigate the book. If using the online webbook, you can find the full table of contents on the book’s homepage or by selecting “Contents” from the top menu when you are in a chapter.
- When using the online webbook, you can move to the previous or next section by using the buttons at the bottom of the screen, or by using the left and right directional arrows on your keyboard.
- Annotate the textbook.
- If you like to highlight or write on your textbooks, you can do so by getting a print copy, using the Digital PDF in Adobe Reader, or using highlighting tools in eReader apps.
Webbook vs. All Other Formats
The webbook includes a number of interactive and multimedia components. These include videos embedded in chapter sections and interactive quizzes at the end of each chapter. If you are not using the webbook to access this textbook, the videos and interactive quizzes will not be included. Instead, your copy of the text will provide a link to where you can access those interactive elements.
Even if you decide to use a PDF or a print copy to access the textbook, you can access the webbook and download any other formats at any time.
Keep an eye out for these features
Learning Objectives
The Learning Objectives box helps to clarify what you are meant to know after you have finished reading the chapter.
Key Takeaways
The Key Takeaways box appears at the end of each chapter section and highlights important information that relate to the Learning Objectives.
Review and Reflect
The Review and Reflect box appears at the end of each chapter section and asks you some questions to reflect on what you read.
Activities
The Activities box appears at the end of each chapter and provides you with some opportunities to practice what you have read about.
Yellow boxes provide supplemental information to the chapter content.
Adapted from For Students: How to Access and Use this Textbook by Chad Flinn and Mark Overgaard, licenced under CC-BY.
