Understanding the Target Audience

Learning Objectives

In this section you will learn how to identify, define, and better understand the target audience. By the end of this section you should be able to describe your target audience using concepts and terms from the following topics:
  • Motivation & Goals
  • Lifestyle & Psychographics
  • Attitudes

License

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Applied topics in Persuasion, Influence, & Engagement (BETA) Copyright © by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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