Catalogue

The Open Guide to Integrated Marketing Communications is an OER that was written and edited by KPU students in 2020. It covers a range of topics related to designing and launching integrated marketing campaigns, such as research, audience segmentation, creative briefs, content calendars, and more. The authors have also included reusable materials and templates to support the marketing and communications efforts of those organizations with the smallest of budgets and most limited resources, namely not-for-profit organizations, NGO’s, charities, advocacy groups, and climate & social activists. The Open Guide to IMC is centred around the United Nations’ 17 Sustainable Development Goals and created as an inclusive, equitable, and accessible resource to support quality education.

Chicago Style Citations covers why it is important to use citations, elements of common source types, and how to create footnotes or endnotes and bibliographic citations based on the 17th edition of the Chicago Manual of Style. The sources and activities throughout the tutorial focus on educational content. This tutorial can also be used as a reference resource. This tutorial is adapted from APA Style Citations by Ulrike Kestler (Kwantlen Polytechnic University), which in turn was based on the APA Style Citation tutorial Sarah Adams and Debbie Feisst (University of Alberta Libraries).

APA Style Citations covers why it is important to use citations, elements of common source types, and how to create reference and in-text citations based on the 7th edition APA guidelines. The sources and activities throughout the tutorial focus on educational content. This tutorial can also be used as a reference resource. This tutorial is adapted from APA Style Citation Tutorial by Sarah Adams and Debbie Feisst (University of Alberta Library), which in turn was based on the Introduction to APA Library Tutorials by NorQuest College Library.

Introduction to Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

¡Voy en camino! means “I’m on my way” in Spanish. Since learning an additional language and the culture is a journey in itself, ¡Voy en camino! captures the voyage to get there. ¡Voy en camino! has been created to serve the first two introductory Spanish language courses at Kwantlen Polytechnic University (KPU) and to solidify our commitment to Zero Textbook Cost (ZTC). All units of study are designed to be interactive with embedded audio, videos and links for learners to practice the material along the way. Learners can self-pace and self-test their knowledge both individually and with the assistance of an instructor. ¡Voy en camino! has plenty of opportunities to practice writing and speaking with downloadable capabilities becoming a Spanish teaching and learning tool that promotes and supports sustainable renewable learning. With its digital format and open publication ¡Voy en camino! is also meant to join the Spanish teaching open education community and provide access to learning to interested users along the way.

The Ancient & Medieval World is a collaborative, open educational resource designed to help students better understand a world long removed from their contemporary experience. The text uses a modular format where students are provided with a brief introduction to each theme, several primary sources, interpretive material written by subject-matter experts, relevant maps and timelines, and visual sources, as well as a glossary of unfamiliar terms. Each module can be used as the foundation of a course assignment or thematic lesson.

After working through the Academic Integrity pressbook, students will be able to explain the six fundamental values of academic integrity, identify unethical academic behaviours, and will be familiar with the university’s policy and procedures for academic integrity violations. They will have developed an understanding of plagiarism as a form of misrepresentation, will be able to describe how citations work and will be aware of quoting and paraphrasing properly as well as of good note-taking practices. Students will be able to explain the university services available to them if they need assistance with their work.

Can we develop organizational and managerial wisdom? Can we even put words like “organization” and “manager” in the same sentence as wisdom?

You bet we can.

This book presents novel research results in the dynamics of values, rationality, and power in organizations. Through this understanding, readers will gain insights and frameworks to understand others’ actions within their environment. Armed with the knowledge of how values, rationality, and power influence people’s actions, readers will gain tools they can use to navigate the complexity of organizations to foster wise action.

Can we develop organizational and managerial wisdom? Can we even put words like “organization” and “manager” in the same sentence as wisdom?

You bet we can.

This book presents novel research results in the dynamics of values, rationality, and power in organizations. Through this understanding, readers will gain insights and frameworks to understand others’ actions within their environment. Armed with the knowledge of how values, rationality, and power influence people’s actions, readers will gain tools they can use to navigate the complexity of organizations to foster wise action.